Resources and Web site promotion
are plenty of web sites dealing with web site promotion on the internet,
we've listed a few of our favorite internet resources here that cover a
broad range of issues from search engine optimization to web page design.
sites dealing with search engine optimization and internet marketing
differ slightly in their approaches to web site promotion, yet they all
share common principles. Let's look at some of the basics:
Domain name - depending on what search engine you are targeting the
domain name you select varies in importance and may or may not
contribute 'points' towards better search engine results. For
example, a simple search in Dmoz will produce results for a domain name
which is part of the url even though it may not be present in the text
of the page itself or any meta tags.
tags - some search engines take them into account and some don't
when establishing criteria for how to rank your web page.
Google for example doesn't
really care about meta tags with the exception of the TITLE tag - a
universally accepted tag which plays a major role in ranking algorithms
in nearly every search engine on the web.
Content - obviously a very important factor in how search engines
determine web page results, yet some place more importance on text than
others. As a general rule of thumb however it's always a good idea
to have plenty of relevant content on your web pages so the spiders have
something to index. Many web designers make the mistake of using
too many graphics which substitute for text, leaving our friendly
spiders very hungry indeed!
Links - good links that are relevant to your web site are very
important to some search engines, but the keyword here is relevant.
Avoid link farms and linking to web sites that have nothing to do with
your web site. Two good links from well established sources with
similar content to what you have on your web site is much better than a
thousand links generated by link farms!
thought to keep in mind while optimizing your web site is to be as honest
as possible without trying to 'fool' the search engine. For every
brilliant trick you can think of (it started back with invisible text) you
can be sure there is someone working for a search engine who has already
thought of the possibility, or if not, will soon, and you'll be sorely
penalized for your 'spamming' the search engine. It's much better to
establish your credentials as a solid web site and example to all.
some links to internet resources you will find very useful:
alt.internet.search-engines - a great newsgroup with lots of
search engine optimization experts sharing web site promotion techniques
alt.www.webmaster - another similar newsgroup but with a
broader range of issues.
Brett Tabke heads this newsgroup full of search engine optimization
experts sharing thoughts on how best to promote web sites on the web.
Lots of current news and the latest developments in the ever-changing
world of search engines.
html goodies - one
of the oldest and useful resources full of good advice for web site
creation and useful tips on marketing strategy.
dynamic drive -
another great resource for web site design but one that focuses more on
'dynamic' web sites. Lots of great scripts and useful information.
web authoring faq
- nearly any question you can think of regarding web page design can be
found and answered here.
any browser - an
excellent resource for anyone interested in internet marketing and web
site promotion. Check out some of their webmaster tools like the
to see how older browsers display your web site or
tester to get an idea how your web site looks at different
index - see how many web sites are linking to your web site and
how you compare to others in link popularity.
searchengines - one
of the older and better established web sites dedicated to providing
detailed analysis of search engines and how they rank web sites.
Lots of good tables and graphs with plenty of good search engine tips
and advice for improving your search engine ranking.
search engine guide
- another great resource with lots of information on search engines and
current articles detailing the latest strategies in search engine
search engine watch
- plenty of tips about search engines and search engine submission with
lots of useful information and webmaster tools for improving your search
search engine world
- lots of good reading here at the site for webmasters by webmasters,
subscribe to the quarterly and have the newsletter emailed to you.
search term suggestion - overture's search term suggestion tool, it
will give you a fairly good idea of what people are searching for and
7search - a bit slower than overture but shows you where the
bidding is for keywords.
recommend having a look at Zeal,
a web community which serves as the basis for
Looksmart. Read the
guidelines and learn to think the way editors think at Looksmart, you'll
be glad you did.