Web Design and
Marketing strategy
Having
an attractive website is important if you are going to keep your visitors
on your page for more than just a moment, but if they can't see your page
it's no good at all!
One of
the most common mistakes webmasters make is designing a wonderful site
that looks great in Explorer and doesn't work in Netscape. There are all
sorts of variables to consider when building a web site, including which
browser users might use, the screen resolution they have, what plug-ins
they have (flash, real-audio etc.) and which version of the browser they
are using.
Another
important thing to keep in mind is to make navigation easy both for the
visitor as well as the search engine spider. While frames are
appealing to many web designers they cause real problems for search engine
positioning consultants. Unfortunately, most search engines are not
able to index frames correctly and if they do you might end up with a
frame from a frameset indexed. In that case you surely need to place
a script in the frame which redirects the visitor to the frameset page
where the entire frameset can be found in its context. Remember also
to include information in the NoFrames commands so visitors with browsers
that don't support frames have something to look at and search engines
have information to index.
There are
quite a few good sources for Javascripts, we recommend the
Javascript Source for
good scripts with examples that you can plainly see in action.
A great
tool to check out how your browser looks in various settings as well as
lots of other useful webmaster resources can be found at
Any Browser.
Webmasters can also make use of the many tools provided by Delorie Software
which allow for viewing websites with Lynx viewers and how spiders
typically view websites. |
