Internet
Marketing and Web Site Promotion
Internet offers unique possibilities in terms of reaching global audiences
and the right
marketing strategy will promote your web site to millions all over the
world.
Before the internet came along companies relied on television exposure or
radio ads in order to get their message across. Now with the arrival
of the internet and its growth as the medium of choice, shoppers are
turning to portals and search engines to find what they are looking for.
Advertising
agencies traditionally focus on targeted markets in order to maximize
their investment in a cost-effective advertizing campaign. The
internet is no exception. With the availability of pay per view and
pay per click search engines such as
Overture, targeting potential customers has never been easier.
But just
what keywords should you buy? A good approach is to consider
marketing strategy from the consumer's point of view. Try performing
a search for a product you are interested in and look at what keywords and
keyword phrases YOU use to find what you are looking for. Once you
determine how potential clients search, then you can optimize your
web site for just those keywords.
Some
useful tools in helping to determine just what keywords to use are:
Overture's
search term suggestion and 7Search's
related keywords page.
Or try
Google adwords for loads of similar
keywords and phrases.
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