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Internet Marketing and Web Site Promotion

Internet offers unique possibilities in terms of reaching global audiences and the right marketing strategy will promote your web site to millions all over the world.

Before the internet came along companies relied on television exposure or radio ads in order to get their message across.  Now with the arrival of the internet and its growth as the medium of choice, shoppers are turning to portals and search engines to find what they are looking for.

Advertising agencies traditionally focus on targeted markets in order to maximize their investment in a cost-effective advertizing campaign.  The internet is no exception.  With the availability of pay per view and pay per click search engines such as Overture, targeting potential customers has never been easier. 

But just what keywords should you buy?  A good approach is to consider marketing strategy from the consumer's point of view.  Try performing a search for a product you are interested in and look at what keywords and keyword phrases YOU use to find what you are looking for.  Once you determine how potential clients search, then you can optimize your web site for just those keywords.

Some useful tools in helping to determine just what keywords to use are: Overture's search term suggestion and 7Search's related keywords page.
Or try Google adwords for loads of similar keywords and phrases.


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